Beyond the Numbers: Understanding the Middle East Aftermarket in 2026

The automotive aftermarket across the Middle East continues to evolve, bringing new opportunities alongside increasing competition and changing customer expectations.

To discuss what is happening on the ground, TRUCKTEC hosted a live webinar featuring Rabih Habib, Regional Sales Manager for the Middle East, sharing insights from his experience working closely with distributors and partners across the region.

Rather than looking at the market purely through statistics, the session focused on the realities businesses are experiencing every day.

Rabih explored some of the key trends shaping the aftermarket in 2026, the challenges distributors currently face, and how competition across the region continues to develop. An important part of the discussion also focused on supplier–distributor relationships and why strong, dependable partnerships are becoming increasingly important in a competitive environment.

The session was created for distributors, wholesalers, workshops and automotive professionals looking for practical perspectives on where the market is heading.

For TRUCKTEC, sharing market knowledge is an important part of building stronger relationships with the industry.

Because understanding a market requires more than observing it from a distance. It requires being present, listening to customers and learning from the people working within it every day.